Why Magazine Advertising is Making a Comeback for Small Local Businesses
You might think that in the age of digital media, print advertising is obsolete. But you would be wrong. In fact, magazine advertising is experiencing a renaissance, especially for small local businesses that want to reach their target audience in a cost-effective and impactful way.
What are the benefits of magazine advertising?
Magazine advertising offers many advantages over other forms of marketing, such as:
- Targeted reach: Magazines have a specific niche, theme, or demographic, which means you can tailor your message to the exact audience you want to attract. Whether you are a restaurant, a beauty salon, a dentist, or a plumber, you can find a magazine that caters to your potential customers.
- Longevity: Magazines have a longer shelf life than newspapers, flyers, or online ads. They are often kept, shared, or passed on to friends and family, which means your ad can be seen by more people over a longer period of time.
- Trust: Magazines have a loyal and engaged readership, who trust the content and recommendations they find in their favourite publications. By advertising in reputable local magazines, you can tap into this trust factor and enhance your brand image.
- Quality: Magazines have a high production value, with glossy pages, vivid colours, and professional design. Your ad will stand out and look more appealing in a magazine than in a low-quality print or online medium.
- Creativity: Magazines allow you to showcase your products or services in a creative and compelling way. You can use images, text, slogans, or even QR codes to catch the attention of your readers and persuade them to take action.
How can you advertise in a magazine?
If you are interested in advertising in a magazine, you need to do some research and planning. Here are some steps to follow:
- Choose the right magazine: You need to find a magazine that matches your target market, your budget, and your goals. You can browse online directories, visit local newsstands, or ask for recommendations from other businesses in your area.
- Contact the publisher: Once you have selected a magazine, you need to contact the publisher and ask for their media kit. This will give you information about their rates, deadlines, specifications, and distribution. You can also ask for their editorial calendar, which will tell you the topics and themes they will cover in each issue.
- Arrange a sales visit: Ask for one of their sales team to visit you at your place of work. This helps you get some good advice about how to design your ad.
- Design your ad: You need to create an ad that is eye-catching, informative, and persuasive. You can hire a professional designer, use an online tool, or do it yourself. Make sure your ad follows the magazine’s guidelines and fits the size and format of the space you have booked.
Which magazine should you choose?
If you are a small local business in the Costa Blanca, one of the best monthly magazines to advertise in is Focus On Costa Blanca North – formerly known as Female Focus and just one of 4 magazines published by Female Focus Publications. Female Focus Publications publish the leading English magazines on Spain’s Costa Blanca for advertising to English expatriates. It has been established for over 30 years and has a distribution of over 30,000 copies per month. It covers a wide range of topics, such as lifestyle, health, beauty, fashion, travel, entertainment, and community news.
Focus On Costa Blanca North offers a variety of advertising options, such as full page, half page, quarter page, or small service ads. You can also choose between monthly or annual contracts. You can benefit from their competitive rates, flexible payment plans, and professional design services.
Focus On Costa Blanca North is more than just a magazine. It is a community of readers, advertisers, and contributors who share a common interest in the Costa Blanca. By advertising in Focus On Costa Blanca North, you can connect with this community and grow your business.
What Other Magazines Do They Do?
As mentioned, Female Focus Publications publish 4 magazines. Another option is Focus On Professional Services. This is published twice a year nd is targeted at trades, legal, finance, property and home/garden products and services. With advertising costing as little as 60€ per month, and with a solid regular distribution, it’s no wonder that many local self employed people such as plumbers, builders, lawyers, etc., have maintained an advert in the magazine since it was started nearly 15 years ago.
Which One Is Right For Me?
This is where the team at Female Focus Publication really shine. With extensive experience in all areas of marketing, their sales team are well placed to advise you about your message, the design and most importantly a call to action in your advertising. Many local businesses rely on the Female Focus Publications sales team as their “3rd eye for marketing” and look forward to their monthly meeting. They will advise you of what to go for taking into account many factors, not least your budget!
Female Focus Publications also has a strong online presence, with a website, a Facebook page, and an email newsletter. You can reach their online audience by placing, sponsored editorials, or featured articles in their magazines.
How can you get started?
If you want to find out more about Female Focus Publications and their advertising opportunities, you can contact them in the following ways:
Phone: (+34) 657 501 055
Don’t miss this chance to boost your business with magazine advertising. Contact Female Focus Publications today and let them help you reach your ideal customers.